As today's media landscape becomes increasingly fragmented, national and local advertising agencies need help determining how to place the right message in front of the right audience at the right time.
Rentrak's measurement services and custom reports empower national and local agencies to stand out among their competition and become valuable allies for their clients and prospects. Using Rentrak's products, services and metrics, such as Exact Commercial Ratings®, agencies are able to provide their clients with actionable insights founded in the most stable, accurate and precise multiscreen viewing and consumer behavior insights available for nearly every video advertising platform.
Rentrak works with agency clients to create segmentation targets that ensure the right advertising is delivered to the intended target to elevate clients' ROI. With Rentrak's in-depth viewing intelligence, which aligns television viewing with consumer purchase intelligence from sources like Simmons, Experian, MasterCard, SymphonyIRI and R.L. Polk, agencies can go beyond age/sex demographics to provide the most sound guidance to their clients.