Throughout the United States, approximately 91% of all digital cable television households have access to some type of video on demand service. In 2005, Rentrak responded to the need for accurate and reliable VOD information with the launch of our OnDemand Essentials® service. This Web-based, reporting system provides clients throughout the United States and Canada with instant access to the tools needed to track on demand content, trends, consumer behavior and more.
Measuring a universe of more than 80 million set-top boxes from every major Operator offering VOD service, Rentrak is able to provide our clients access to current and historical market- and title-level content performance. OnDemand Essentials allows content providers and operators to utilize crucial performance metrics to make more timely, accurate programming and marketing decisions. It's no wonder OnDemand Essentials is the industry standard, firmly securing Rentrak as the leader in on demand measurement and research.
The OnDemand Essentials Advantage
- Improve VOD performance with access to immediate and comprehensive analysis
- Increase content distribution by evaluating performance on similar Operators
- Analyze and adjust content to maximize revenue (ad and transactional)
- Provide advertisers with VOD usage metrics based on actual usage
- Meet reporting obligations without manual report creation
- Features:
- Daily, census-level data
- Audience duplication reporting across networks and programs
- By-window tracking for easy title performance comparison
- 24/7 access to on demand consumer usage data
