Not only is it important to know how many people went to a particular film and how much they spent, but it's also crucial to understand what they thought of the movie.
PostTrak™ exit polling service reports box office audience demographics and the aspects of each title that trigger interest and attendance in that film — all in real time. Using information gathered in movie theater exit polls conducted on all wide-released films during their opening and second weekends, PostTrak can combine Rentrak's census-level box office metrics with partner Screen Engine's monitoring of audience composition and post-opening results, to deliver a 360 degree view of a movie's performance and its viewers — including overall audience reaction and specifics like gender, ethnicity and age.
With PostTrak, users can discover how moviegoers became aware of a movie, their primary reasons for attending, how the film compared to their expectations, their urgency to tell others about the movie and whether or not they plan on purchasing or renting the movie on DVD/Blu-ray Disc or video on demand. PostTrak clients can ultimately use this service to better leverage opening weekend audience reactions and decide how to adjust messaging with greater immediacy using real-time box office and polling data.