Audience Recommendations for Every Vertical
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on... Read more
2024 Summer Games Audience Targeting Guide
Comscore Collaborates with Snowflake
Automotive Vertical Segment Guide
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
Consumer Trends to Know from ARF Shopper 2024
Top 23 Insights of 2023
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box
Paul & Mike, after a one month hiatus, are back with a quick 20 minute feast of Thanksgiving and holiday box office bites including a recap of a very crowded Thanksgiving frame and a look ahead into t...
Live from Miami at Showeast!
A Very Swift Episode
The Box Office Continues to Ebb and Flow
This week Paul and Mike discuss how, despite a down weekend, 2023 continues to bounce back nicely. They also discuss the impact that the WGA settlement may have on the release schedule and on the over...
The Nun II, a Horror Habit, All Lead to a Swift Response
National Cinema Day and the $4 Billion Summer
Summer Box office revival: on the path to a $4 billion milestone
The ‘Barbenheimer’ Strikes Back!